By Bonnie English
This re-creation of a bestselling textbook is designed for college students, students, and an individual drawn to twentieth century style historical past. Accessibly written and good illustrated, the publication outlines the social and cultural heritage of favor thematically, and incorporates a wide variety of worldwide case stories on key designers, types, hobbies and occasions. the hot version has been revised and improved: there are new sections on eco-fashion, type and the museum, significant adjustments within the model industry within the twenty first century (including the effect of recent media and retailing networks), new applied sciences, type w. Read more...
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Additional info for A cultural history of fashion in the 20th and 21st centuries : from catwalk to sidewalk
In the early 1920s, the Helena Rubenstein cosmetic empire was built on the foundations of this consumer culture. The glamorous image of women in the cosmetic, fashion and advertising world projected a desirability that could be purchased in a mass-production economy. The quest for an idealized youth dominated facial soap advertisements, which promised rejuvenated complexions and wrinkle-free skin as a result of using their preparations. While these products offered at least short-term juvenility, cosmetic surgery and the wearing of toupees guaranteed immortality.
It should be pointed out that a precedent was established in 1910 when Serge Diaghilev’s Russian Ballet (Ballet Russes) performed Scheherazade in Paris to huge crowds. While it was held as a cultural event, the fashion designers saw how movement, drama and visual spectacle could enhance the clothing that was worn. Not only was it the first time that the famous dancer Nijinsky had appeared outside of Russia, but it was also the first time that a European audience had seen the experimental costumes and stage settings of Léon Bakst.
Despite this, by the late 1880s the Worth label itself was being fraudulently copied, and imitations were flooding the market.
A cultural history of fashion in the 20th and 21st centuries : from catwalk to sidewalk by Bonnie English