By R. Jean Savard, Rejean Savard
Read or Download Adapting Marketing to Libraries in a Changing and World-Wide Environment / Le Marketing Des Bibliotheques A L'Heure Du Changement Et de La Mondialisat PDF
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Additional resources for Adapting Marketing to Libraries in a Changing and World-Wide Environment / Le Marketing Des Bibliotheques A L'Heure Du Changement Et de La Mondialisat
One forms between young and elderly people. Those born in the 20's almost never use the Internet whereas those born in the 70's form the first big IT-generation. Another difference is the one between men and women: 13% of the men but only 5% of the women surf, which corresponds to the difference between town and countryside. Also the social difference is worth considering. The number of Internet users is much larger among academics than among the workers. According to Professor Weibull, the difference has not so much to do with money as with the lack of confidence and a negative attitude towards the information technology.
In Lund we have invited elderly people between 65 and 85 to meet us personally and get information about the services we have. This was after a user's survey that told us that they were afraid of all the students who always occupy the public libraries in university towns. » With photos, telephone number and opening hours of course. » You certainly know the Latin phrase «Esse, non videri» or «Esse quam videri», which wellknown companies and other world leaders, among them Fredric 2nd of Prussia, used as a motto.
We also had a good experience while making «Customer charter» (Table 4); the library had fruitful discussions formulating it, and the staff and users were made aware of which services the library promises to provide. Increased competence in using the Internet is not sufficient, the staff still - and continuously also need training in communication, in handling changes, in giving feed-back to each other positive as well as negative. To be able to provide the right information, the staff has to be provided with the right information.
Adapting Marketing to Libraries in a Changing and World-Wide Environment / Le Marketing Des Bibliotheques A L'Heure Du Changement Et de La Mondialisat by R. Jean Savard, Rejean Savard