By Theodor Adorno, Stephen Crook
The Stars right down to Earth is the 1st selection of Theodor Adorno's key papers at the irrational and mass tradition. The essays in The Stars right down to Earth supply an research of the irrational dimensions of contemporary tradition that is either well timed and tense within the Nineteen Nineties, even though they have been written via Adorno part a century in the past. Adorno's rules are suitable to the knowledge of phenomena as it sounds as if varied as astrology and ``New Age'' cults, the facility of neo-fascist propaganda and the re-emergence of anti-Semitism, and the mental foundation of pop culture.
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In the magazines, one finds entirely different zones, carefully kept apart from each other. On the one hand, there are general astrological speculations involving conjunctions, oppositions, houses, etc. They are being applied to mankind as a whole, or at least to the American nation as such. On the other hand, there are detailed predictions of what will happen on each day to any person born under a specific sign of the zodiac. The main difference between the Los Angeles Times column and the astrological magazines is that the column carries only the latter predictions and the horoscopes of children born on a particular day and omits the “speculative” and world-historical material contained in the magazines.
P. 71. 59 “The Psychological Technique of Martin Luther Thomas’s Radio Addresses,” p. 39. 60 “The Stars Down to Earth,” this volume, pp. 104–5. , p. 104. , p. 102. , p. 53. 64 “The Psychological Technique of Martin Luther Thomas’s Radio Addresses,” p. 40. 65 “Anti-Semitism and Fascist Propaganda,” this volume, p. 66. 66 “The Psychological Technique of Martin Luther Thomas’s Radio Addresses,” p. 88. , p. 88. See also “Anti-Semitism and Fascist Propaganda,” this volume p. 167. Adorno’s conception of folk-culture contains an implicit critique of theories of the unsullied and archetypal “authenticity” of an inherently resistant popular culture, Bakhtin-derived versions of which are still current in cultural studies.
Thus the philosophy expressed by the speculations of the magazines provides us actually with some background for the understanding of the down-to-earth statements of the Los Angeles Times column. It may be reiterated that the climate of semi-erudition is the fertile breeding-ground for astrology because here primary naivete, the unreflecting acceptance of the existent has been lost whereas at the same time neither the 44 THE STARS DOWN TO EARTH power of thinking nor positive knowledge has been developed sufficiently.
Adorno by Adorno by Theodor Adorno, Stephen Crook