By Judy Balchin
Full of attractive paintings Nouveau designs—flowers and leaves, birds and animals, figures, borders, frames, and extra.
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Meanwhile, in other parts of Asia, Sony is one of Japan’s most recognized companies in the West and is synonymous with high-tech electronics and good design. A large part of the success of Sony is attributed to the inspirational chairman, Akio Morita. From its modest beginnings, Sony has developed into a multinational brand leader with one of its most famous products being developed in 1979—a personal stereo system called the “Walkman” followed later by products such as the Watchman (1984), a television counterpart of the Walkman, the Camcorder (1983), a hand-held video recorder, and the Discman, a portable CD player.
The original Walkman was marketed in 1979 as the Walkman in Japan, the Soundabout in other countries including the USA, the Freestyle in Sweden, and the Stowaway in the UK. Casio watch, 1999. Casio is a multinational electronic device manufacturing company founded in 1946, with its headquarters in Tokyo. It is best known for its calculators, audio equipment, cameras, and watches. In 1974, the company released the Casiotron, a watch that featured a fully automatic calendar. The 1960s was a decade of rebellion in many walks of life in politics, music, art, and literature, and this extended to the world of design.
The tradition of using and reappropriating everyday objects can be traced back to the artist Marcel Duchamp’s (1887–1968) early readymades. In design this approach has been well used: from Achille and Pier Giacomo Castiglioni’s Mezzadro and Sella stools in the 1950s, to Ron Arad’s Rover Chair in the 1980s to Tejo Remy’s Milk Bottle lamp and Rag chair for Droog in the 1990s. However, a recent trend toward design that addresses the social and political issues of today has begun to emerge. Tord Boontje’s Rough and Ready series of furniture made from materials such as plywood, blankets, and newspapers scavenged from the street aims to create an uncomfortable edge, presenting deliberately unresolved solutions that question society’s notion of consumer products.
Art Nouveau Designs by Judy Balchin